Why You Need the iPhone 4

We were shopping for a new refrigerator at Yale Electric - a store that I love primarily because they have a roving magician. His sole job is to distract children so that their parents can spend all of their discretionary income on appliances.

Jane: "That magician has an iPhone that gives out gummy bears! You should get that iPhone."
Me: "That was a cool trick, wasn't it? But his phone doesn't really give out gummy bears."
Jane: "No, I SAW him get a gummy bear right out of it."
Me: "I know it looked like he did that, but it's actually an illusion."
Jane: "It's not a trick. He has a better iPhone than you do."
Me: "No, it's really a trick."
Jane: "No, Mommy. He has the IPHONE 4."